DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
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CONTENTS March 2013 Volume 18, Number 3 dayspamagazine.com BUSINESS TRACK 46 64 COVER STORY: Get Him Ways to attract male clients using all of your menu 46 FEATURE: Keep Him Teach male newbies how to spa���and get them hooked. 38 54 BUILDING BLOCKS: Ideas, Tools, Tech PROFILE: Casino Spas How this burgeoning business model is beating the odds 80 MARKETING SAVVY: Mother���s Day vs. Father���s Day Prevent a battle of the sexes by streamlining your holiday promotions. 88 PROFIT CENTER: Your 2012 Taxes Pointers and IRS FYIs to keep your spa in the green 64 IN EVERY ISSUE EDITOR���S PAGE 14 IN THE NEWS 100 PRODUCT ESSENTIALS 107 DATE BOOK 112 AD SECTIONS ON THE COVER: Man About Spa Model: Rick Lindland Makeup/Hair: Michelle Tabor Ramos Photography: Armando Sanchez 6 DAYSPA | MARCH 2013 BOUTIQUE PLUS 116 AD INDEX 120