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Issue link: https://dayspamagazine.epubxp.com/i/109233
PROFILE Spa Ssakwa���q���n, Worley, Idaho First came the Coeur d���Alene Casino in 1993. Then, once they were convinced that their business was well established, the Coeur d���Alene (CDA) Tribe of Native Americans decided to launch an $80 million dollar expansion that included a hotel, new restaurants and the spa. The entire venture opened in May of 2011. Taking guests from nature to nurture reigns supreme at this facility. Located in the midst of Palouse country, its rustic elegance and plentiful touches of sage, copper and cedar are all designed to make visitors feel comfy and cozy. Grays and browns predominate and mingle with all the natural sunlight that drenches the spa. Inside the treatment rooms, local ingredients like sweet cherry, lupine and sweet grass complement the nature-to-nurture theme. Treatments at Spa Ssakwa���q���n run the gamut from massages to body treatments to facials to nails, and include a wide variety of men���s services���often focused on treatments that relate to golf. ���We knew we would see many male golfers so we���ve made the facility gender-neutral,��� says Heydon. ���Even our robes are chocolate brown.��� One of the spa���s most popular treatments, a Mountain Rain Shower Scrub and Wrap (60-90 min./$85$135), has ���man��� written all over it. A rich mud scrub, consisting of ���nely ground coffee beans, sarsaparilla, volcanic pumice and black silt clay, is applied to gently exfoliate the skin and remove impurities. A ���rain shower��� (Vichy) follows, to melt away stress and stimulate circulation. A silky shea butter application completes the treatment. How they get play: Spa director Kelleye Heydon says, ���We���ve started using Facebook a great deal as a marketing strategy, and have gotten a lot of traction from it.��� For one contest, dubbed 12 Days of Spa, a daily 58 DAYSPA | MARCH 2013 AWASH WITH LIGHT: Spa Ssakwa���q���n���s cavernous waiting area question������What is your favorite spa treatment?���, for example���was posed on the spa���s Facebook page. Those who answered each daily question posed had the opportunity to win a $100 spa credit. Spa Ssakwa���q���n advertises in the local newspaper, and on TV and radio, and also markets to regular customers via mail and email. The spa also puts on special events for casino players and makes them offers they can���t resist to temporarily lure them away from the gaming tables. Once those guests come through the door, the spa���s hospitality takes over. ���We make our clients feel at ease by showing them the entire facility and truly taking care of them,��� says Heydon. ���We also remember their names, and tidbits about their families, so they always feel welcome.��� How They Roll Website: cdacasino.com Year founded: 2011 Size: 15,000 square feet Facilities: 11 treatment rooms, 2 quiet lounges, tea lounge, 3 soaking tubs (2 indoor and 1 outdoor), 2 saunas, individual changing/shower rooms Staff: 5 receptions/attendants, 2 estheticians, 2 nail technicians, 7 massage therapists Average service ticket: $90 Average client visits per month: 500+ (more during summer months) Product lines: Aromatherapy Associates, Creative Nail Design, Naturopathica, OPI, Organic Male, Somme Institute Most popular treatments: Mountain Rain Shower Scrub and Wrap, Ssakwa���q���n Massage, Ssakwa���q���n Facial (60 min./$90) and Seasons Spa Pedicure (60 min./$65)