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PROFILE SEAWORTHY: Atlantis Spa���s Brine Inhalation Light Therapy Lounge Atlantis Casino Resort Spa, Reno, Nevada As you might imagine, casinos in Reno try hard to outdo one another. That also holds true for casino spas. So when the Atlantis took on a $100 million expansion in 2007, it was decided that the spa would have to offer a unique combination of amenities that guests couldn���t ���nd anywhere else. Mission accomplished: For the past three years (2010-2012), Atlantis Casino Resort Spa has won SpaFinder���s Reader���s Choice Award. A good three years of research went into creating this unique spa experience. ���We went to trade shows, talked to spa experts and traveled to other spas to decide what we wanted in our spa,��� says Kimberlee Tolkien, executive director of administration. ���We were looking for the ultimate wellness experience.��� Guests can hit the Atlantis Spa���s unique Aqua Lounge to relax aching muscles and invigorate their bodies. The heated Laconium Relaxation Lounge helps to stimulate circulation and purify and detoxify the body, and the Brine Inhalation-Light Therapy Lounge combines salt aerosols and chromatherapy to improve the respiratory system and stimulate the senses. In the tea lounges, guests are encouraged to sample infused waters, each of which targets a speci���c area of the body: citrus is intended to facilitate muscle recovery, for instance, and cinnamon-kiwi is for clearing the respiratory system. Take-home recipe cards have been placed alongside each water receptacle so guests can recreate their favorite water at home, too. In the treatment room, the Cleopatra Milk and Honey Cocoon (50 min./$135) ranks high among the spa���s unique treatments. After a full-body exfoliation, the client is moved to a soft-pack (���oating) bed, where warm milk and honey are applied to her skin as the tension leaves her body. As the wrap does its job to deeply 60 DAYSPA | MARCH 2013 moisturize the skin, a head massage is performed. ���We don���t want our guests to have to think once they arrive,��� says Tolkien. ���It should be a Zen experience from when they step through the doors until they depart.��� Every staff member is very pleasant and calm. How they get play: All manner of advertising is used to promote the Atlantis spa. This includes an active direct mail program, emails, social media and outdoor billboards. The spa also enjoys very healthy word-of-mouth endorsement, as well as plenty of repeat business. Although hotel guests have access to the spa, locals comprise a good portion of its clientele, says Tolkien, and also bene���t from a 15% service discount Monday through Thursday. ���We like to think that we���re more than a spa,��� says Tolkien. ���When you leave here, you feel as though you���ve had a mini vacation.��� How They Roll Website: atlantiscasino.com/spa Year founded: 2009 Size: 30,000 square feet Facilities: 15 treatment rooms, 3 relaxation lounges, 2 tea lounges/locker areas Staff: 60 Average service ticket: $100 Product lines: Aveda, Dermalogica, emerginC, June Jacobs Most popular treatments: Swedish Massage (60-90 min./$100-$150), Papaya Facial (60-90 min./$95-$125)