SHAPING THE FUTURE
Smooth Operators
have success promoting this
biweekly treatments. To sweeten
plan for people preparing for
the deal, she offers a discount
The following manufacturers supply
events, weddings, reunions
on a prepaid series of six, along
topical cellulite solutions:
and vacations. And always rewith a homecare product kit with
Bio Jouvance, biojouvance.com
Definitions Skincare,
mind clients that the more they
instructions.
definitionsskincare.com
use take-home products, the
In fact, all manufacturers
DermAware, dermaware.com
better their results will be."
recommend that clients receive
Dermelect Cosmeceuticals,
a series of cellulite-busting treatdermelect.com
Verbiage
ments, along with steady takeEnviron, dermaconcepts.com
home care. "We recommend that
Another consideration is how to
Guinot, guinotusa.com
spa owners sell treatments in a seword and promote an anti-celluG.M. Collin, gmcollin.com
ries, and retail everything except
lite program. Some clients want
M'lis, mlis.com
our thermal melting mask for use
to attack the problem realistically,
Repêchage, repechage.com
at home," says Definitions' Ceder.
so using the word "cellulite" will
Pevonia, pevoniapro.com
"Clients must be instructed to use
grab their attention and spur
Phytomer, phytomer.com
Provence Cosmetics,
the cellulite cream every day, and
them to action. For others, "inch
provencecosmetics.com
the body polish on alternating
loss" is more palatable. Cellulite
Sothys, sothysusa.com
days. The more dead skin they can
wraps promote loss of excess fluslough, the better the ingredients
ids, so language that emphasizes
can penetrate."
"body contouring" is valid too, and may broaden your
services' and products' appeal. Still, other pros prefer
For the client seeking maximum results, some inthe word "detox," as the process of attacking cellulite
spa treatments can be performed every few days.
involves moving toxins through the lymphatic system.
"We recommend six to 12 treatments, three or
So, selling it as such might tap right into your clients'
four days apart," says Matsunaga of M'lis. "Pros
Skinny
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DAYSPA
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APRIL 2013