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SHAPING THE FUTURE goals. Surveying a focus group of core guests could help you settle on the most appealing verbiage for your unique clientele. "We love our 'Ultimate Shrink Wrap'," shares Angela Cortright, president and founder of Spa Gregorie's, with locations in Newport Beach, Rancho Santa Margarita and Del Mar, California. "The name alone allows you to visualize the cellulite melting from sight, and it's a clever and fun way to help clients envision themselves literally 'waisting' away." Cortright has also found it helpful to piggyback cellulite services with sunless tanning home care. "Tanning immediately helps elimi- nate the appearance of cellulite on the surface of the skin," she explains. Not surprisingly, Spa Gregorie's sees an uptick in requests for topical contouring treatments as soon as bathing suit season looms on the horizon. "People are getting back into working out, and starting to really focus on improving any imperfections," Cortright says. Maudine Moovey, a staff endermologist, adds, "All topical treatments for cellulite are temporary, so clients have to keep the circulation moving by being diligent about getting services. In the beginning this could mean once or twice a week, but we always explain that upkeep of services usually needs to be once a month." At Tamara Spa, Friedman takes a whole and holistic approach. "After we perform these treatments, people feel better," she says. "Their energy level goes up. People who eat a lot of sweets or who smoke or use prescription medications are slowed down by those toxins. We explain fully that these services will help free that waste from their connective tissue." To create a realistic plan, Friedman factors in the amount of cellulite each client has, as well as her age, weight and lifestyle. After forming an in-spa and homecare plan, she treats the journey as a partnership. "We give them homework," she says. "We recommend that guests receive lymphatic drainage massage, watch their intake of carbs and drink lots of water, and that they exercise daily," she says. "We grill them about what they've been doing at home. If they say they've been eating cake and ice cream, I tell them not to waste their money on a treatment. We don't do miracles. But if a person is dedicated, we will see results." Andrea Renskoff is a Los Angelesbased freelance writer. dayspamagazine.com/freeinfo • Use FreeInfo #37 80 DAYSPA | APRIL 2013