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Issue link: https://dayspamagazine.epubxp.com/i/115935
IN THE NEWS Beauty Social This year, the Professional Beauty Association is hosting three daylong Regional Salon Summits, starting with a Minneapolis-based event this month. The summits aim to provide spa and salon owners with education and networking opportunities, as well as business support. Each session will be led by top industry leaders and cover a wide range of topics including marketing, staff development, business management and government affairs. Core sessions include: Living Life on the Edge, Where the Results Are, Social Media and Salon Business, and Leadership in the Age of "TOO." Additional summits are scheduled for July 14 in Las Vegas, and September 9 in Boston. For more information, visit probeauty.org/rss2013. SLOPE FORMULA In an effort to raise brand awareness, Tweezerman (tweezerman.com) has launched a new campaign featuring Alpine skier Lindsey Vonn, a U.S. Olympic Gold medalist, as brand ambassador. "Tweezerman is all about preparation, LINDSEY VONN precision and performance, so in choosing our very first brand ambassador, we looked for someone who embodies these values and who shares our dedication for excellence and striving to be the best of the best," wrote Tweezerman president and CEO, Conny Wittke. Vonn is helping promote the brand via television and online advertising segments. The campaign also includes a micro-site (lindseyvonn .tweezerman.com), which serves as a platform for promotional materials such as behind-the-scenes videos and images, as well as beauty tips from Vonn, contests, product highlights and more. VIRTUAL FACELIFT Pevonia Equipment has undergone a modern makeover with the recent launch of its new and enhanced website. The company has been a leader in developing professional salon and spa equipment and products for the past two decades, and the updated site marks its continuous commitment to service excellence for the health, wellness and spa industries. The new Pevonia site offers clients a fresh delivery of general and resourceful information, including news and updates on the latest equipment and promotions. Equipment selections include a full line of multi-purpose facial/massage chairs, multi-function massage tables, stools, and an array of essential skincare equipment including workstations, steamers, magnifying lamps and hot towel cabinets, as well as various vital accessories needed for treatments. For more information, visit pevoniaequipment.com 100 DAYSPA | APRIL 2013