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Dermafile™ IN THE NEWS Professional Achieve the look of polished perfection from head to toe with the power of stainless steel and diamonds. No chemicals, acids, crystals, machines or blades! AN ALL NEW DESIGN! Our finest Dermafiles ever! Pevonia Soars The year 2012 proved a successful one for Pevonia—the company was honored with 19 beauty awards from the consumer and professional beauty sectors, including several industry trade publications. From its best-selling product lines to new launches, the company's achievements ran the skincare gamut. President and CEO Philippe Hennessy says Pevonia's success is a testament to the company's fearlessness in taking risks, and its refusal to remain immobile or stagnant. "This becomes extremely evident when we receive distinguished accolades like those from topnotch professionals who are second to none, and consumers who have an overwhelming number of choices for skincare products," says Hennessy. "We are honored and grateful that Pevonia's commitment to skincare PHILIPPE HENNESSY excellence continues to be valued and recognized." Some of Pevonia's recent accolades: • DAYSPA's 2012 Readers' Choice Awards: Best Moisturizer, Best Cleanser, Best Eye Contour Product, Best Antiaging Products, Best Body Scrubs • Anti-Ageing Beauty Bible Awards 2012: Best Miracle Cream, Best Body Scrub, Best Body Balm • AsiaSpa Awards: Spa Product Line of the Year • Chinese Beauty & Life The Best Spa Awards 2012: Top Brands List in Search of Beauty in China • Green Parent Natural Beauty Awards 2012: Editor's Choice Award • Instinct Grooming Awards 2012: Best Eye Treatment • Sister BeautyPro Awards 2012: The Professional Anti-Aging Product Award • Spa China Awards 2012: Most Striking Spa Product of the Year • And many more... POWERFUL PACKAGING A recent Consumer Insight report from research firm Datamonitor addressed the critical role package presentation plays in a consumer's purchasing decisions. According to the report, manufacturers and business owners should consider packaging sustainability, and interactive packaging formats such as QR (quick response) codes and AR (augmented reality) image recognition when trying to appeal to consumers. The report showed that 50% of respondents consider health and beauty items to be overpackaged, and that eco-friendly packaging plays an important role in the purchase decision. At a recent cosmetics event in Bangkok, Datamonitor analyst Daniel Bone noted that companies could make their operations more efficient by using less packaging, which in turn reduces supply chain costs and waste. In addition to environmental concerns, informational and interactive packaging is also valued by consumers, according to Datamonitor. Bone says concepts such as QR codes and AR image recognition will "play a key role in piquing consumer interest and engagement by leveraging the 'gamification' trend—especially among the key Millenial consumer segment." Toxic Takeaway CONTACT: 813-289-1668 lesley@dermafile.com www.dermafile.com Use FreeInfo #53 108 DAYSPA | FEBRUARY 2013 Personal care product maker Seventh Generation recently commissioned a survey of some 1,000 consumers nationwide and found that a majority of Americans are concerned about the presence of potentially harmful chemicals and petroleum-based ingredients in their personal care products. Survey results revealed specific concerns regarding the ingredients' absorption through the skin and long-term health effects. Furthermore, 54% of respondents agreed that "brands should be required to post warning labels on their packages if their products contain petro-chemicals." Respondents also sounded off on the importance of awareness of bio-based personal care products, which the study defined as "those made with renewable agricultural content such as plant, animal, marine or forestry materials." 60% of participants claimed they were "likely" or "very likely" to seek bio-based products the next time they shop. If you haven't already, it may be high time to create and highlight a "bio-based," "organic" or "all-natural" section of your menu and retail area.