DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
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BUILDING BLOCKS DAYSPA BOOK CLUB Do you seek effective marketing strategies that won't bust your spa's budget? Veteran spa consultant Terri Levine's latest book, Guerilla Marketing for Spas, offers easy-to-implement and cost-effective solutions for spa owners. "With this book, readers learn what makes marketing strategies effective, and how to immediately improve revenue, customer service and online reach," says Levine, who presents 150 guerilla marketing strategies that range from very low-cost to completely free. "All of the techniques are very unique, and touch on tactics ranging from free demonstrations to branded bumper stickers and client appreciation barbeques," adds Levine. Since hitting bookshelves, the book has generated beauty industry buzz and reached No.1 on Amazon's Best Seller list. For more information, visit the author's website at terrilevine.com. Retail Superstar The star: Sothys Grade 4 AntiAgeing Serum and Cream The spa: A French Touch Parisian Skincare Salon in San Luis Obispo, CA Why it flies off the shelves: "I can't recommend one without the other," says spa owner Patricia Kaspian. "Clients apply this duo to their face and neck and see significant improvement in their skin's hydration. It helps plump the skin, keep it p protected, and, most i importantly, restore radiance." How it's promoted: "We often partner with Sothys to host in-house events, which allow for a lot of one-on-one interaction with our clients," says Kaspian. "We work together to educate them on products and treatments, and offer mini demonstrations and gift bags with product. These events are very effective SPIAN PATRICIA KA in getting clients hooked on the brand brand. Once a client has inc incorporated Sothys in her home care, she will always be loyal." LEAN MEAN MASSAGE MACHINE Comfort Soul's Siena Elite Spa Treatment and Massage Table aims to revolutionize the massage experience for both spa professionals and their clients. The equipment's innovative features include: • The UltraPlush Cushioning System and DuraSoft Upholstery, which provide soft and ergonomic client cushioning • The SmoothLock End Attachment Support, which helps attachments glide effortlessly into position • The X-lift system, which affords stability and lifting range, with the touch of a button • Wheelchair accessibility • Comfortable lumbar support and full electric adjustment capacities, allowing for easy and relaxed client positioning For more information, visit comfortsoul.com. 36 DAYSPA | FEBRUARY 2013