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Issue link: https://dayspamagazine.epubxp.com/i/104329
PROFIT CENTER NAIL STICKS HANDY ADD-ONS sign. "Demonstrate how cuticle oils promote hydration and flexibility. And familiarize clients with nail strengthener to help thicken and protect the surface while it grows out and repairs itself." Keep in mind, promoting well-cared-for hands and feet is simply an extension of what you're already doing at your spa. "Everyone wants beautiful nails and hands," says Patricia Freund, vice president of marketing at Cuccio Naturalé. "Nail care is also about hand care, and bringing this to your clients' attention will help to boost sales—think handy cuticle sticks and nourishing hand creams." Selling nail care alongside skin care cross-promotes both retail operations, according to Renee Meyers, education recruiter and show lead for OPI. "Combination service promotions"—such as hand massage incorporated into a facial, and reflexology pedicures—"help Stem Cell Technology real science Before Stemulation After 60 days of Stemulation real results After 1 year of Stemulation Stemulation Luxury Skin Care features a powerful combination of growth factors derived from adult stem cells blended with a nutrient rich formula of botanicals and antioxidants for a vibrant beautiful glow. For more information visit our website www.Stemulation.com or contact us 888-937-1110 info@stemulation.com Canada Distributor Sigmacon Skin Sciences info@sigmacon.com 1-800-898-7455 LADY ANNASTASIA MASON / FORMER MS. WORLD SUPERMODEL dayspamagazine.com/freeinfo • Use FreeInfo #47 90 DAYSPA | FEBRUARY 2013 LUXURY SKIN CARE ©ISTOCKPHOTO.COM will that consumer need to try before she lands on one that's correct for her skin type and condition? As a professional, you have the knowledge needed to select the right product the first time. So, while you have the client in the spa, it's up to you to demonstrate the convenience of purchasing custom, homecare products from the experts. "Nail care is a continuation of general skin and body care, and makes your spa more of a one-stop shop to address clients' needs," points out McCullough. Consider that many clients suffer from dry and cracked skin on their hands and feet, especially during the fall and winter. Spa professionals are great at tending to these issues, but it's crucial to also send clients home with products designed to keep their skin problems at bay until their next visit. "Nails, cuticles and the skin around them need to be regularly hydrated and exfoliated for optimum health," reminds Jessica Quick, marketing manager of CND. "To maintain the benefits of a hydrating spa treatment, prescribe home care such as intensive lotions or hydrating masks that can be worn at night with socks or gloves," suggests Alisha Rimando Botero, executive vice president and creative director at Artistic Nail De-