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day they come in," she says. "Massage with pedicure is a super popular offering; during summer we bundle it with a product that offers legs a cooling sensation, and in the winter we package it with an aromatherapy heated neck wrap." Justice also offers products and services to help aspiring mothers conceive, such as specific supplements and the spa's unique Preconception Massage (50 min./$69), which works to increase pelvic blood supply. "When I attract them early in the process, they're appreciative and eager to continue with services designed for each trimester, and the postpartum phase." She adds that spa owners might consider designating a special "pregnancy section" in the retail area, featuring chemical-free products that are designed to make pregnancy easier, such as stretch mark creams and nursing tanks. 5 Host special programs and events. Cisneros' Studio Cie offers an infant and toddler massage course instructing new mothers in three beneficial modalities. Women can start the class (available in private or group settings) a few weeks after giving birth, and fathers often join too, bonding the entire family. Cisneros continues to attract families with a yearly "kiddie spa day" during which children receive free mini-treatments, face painting and glitter tattoos. "We decorate the space and provide healthy snacks, and it exposes parents to the therapeutic benefits of the spa—especially for kids with ADD, ADHD or autism," she says. dayspamagazine.com/freeinfo • Use FreeInfo #49 98 DAYSPA | FEBRUARY 2013 ©ISTOCKPHOTO.COM ON POINT: Offer services aimed to soothe mom postbirth, too. MARKETING SAVVY