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ing their age on your shelf. "Update the designated hand and foot care section seasonally," says Quick. "As all professionals know, hands and feet need more moisturization in GIFT BAGS OUGHTFUL the fall and winter and additional TH TAKE-HOME exfoliation in the spring, when ITEMS we're kicking off our boots." Don't distance your nail care too far away from skin care, howsomething they would like to change about their hands or nails, which is your opportunity to share the many ways in which you can help. McCullough adds that the nail retail category should be actively represented on the spa's marketing calendar. "Events held for skin and hair can successfully be implemented for nails," she says. Expose clients to your offerings by adding sample-size hand and nail products to gift bags, and offer festive mini manis to give your staff further opportunities to educate clients. ever. "When in the spa environment, clients are looking for ways to take better care of themselves and their skin," explains Freund. "Therefore, placing those products together will increase spa retail revenue, and boost clients' convenience." Liz Barrett is an Oxford, Mississippi-based writer and editor. ©ISTOCKPHOTO.COM HANDSOME DISPLAYS Nailcare products take up a fairly small amount of shelf space, and products such as polishes can be placed right on the checkout counter for grab-and-go purchasing. Point-of-purchase displays near the register work well, especially for items such as cuticle oils and balms, according to Botero. "Make sure your employees are knowledgeable about all of the products available," says Freund. "And make your displays interesting and interactive to evoke interest." "By offering a small taste, clients will find out how awesome a product is, and you'll hook them more quickly," adds Lavian. "Provide them with literature, too. Today's consumers love to learn the story behind the brand or product innovation." Just like any other section of your retail area, keep your nailcare sections fresh, lively and updated. You don't want last season's nail lacquer collection or last year's lotions showdayspamagazine.com/freeinfo • Use FreeInfo #44 dayspamagazine.com | FEBRUARY 2013 93