DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/104329
PROFIT CENTER Nailing Sales Capitalize on beauty trends by adding nailcare products to your retail operation. By Liz Barrett 88 DAYSPA | FEBRUARY 2013 • How will nail care complement your existing business model? • How will you choose which products to carry? • What are the best ways to drive home nailcare sales? • How can you most optimally display these goods in your retail area? There's no need to bite your nails over it, however— DAYSPA has turned to nailcare industry experts for the answers. HANDY ADVICE Go into any big-box store and you'll see rows and rows of mani and pedi products, lacquer, gel polish—even kits with UV lights! Consumers these days have access to all manner of nailcare products, at any time of the day. But, there's one thing they won't find in a store, and that's you and your knowledgeable spa staff. Picking up a cuticle cream on a store shelf may seem convenient in the moment, but how many treatments ©ISTOCKPHOTO.COM Among the most triumphant survivors of the recent recession was the nailcare industry—and this booming market shows no signs of slowing. Thanks in part to the gel polish trend, more consumers than ever before have taken an interest in receiving manicures, sporting high-style digits and purchasing DIY nailcare products. As a result, skin- and nailcare companies alike have amped up development and production of hand and foot care. If you're not currently retailing these goods at your spa, now is the perfect time to start. "Nailcare retail should be seen as an additional profit center within the spa," emphasizes Annie McCullough, vice president of sales for SpaRitual. "Any consumer investing in their hair and skin is just as concerned about hand, foot and nail care—if these products aren't offered at your spa, these consumers will purchase them elsewhere." Adding nailcare products and services doesn't have to be difficult, but spa owners do need to answer some crucial questions: